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Meet Briana Hetherington
Briana is the founder of Altruistic Advisory™ and a business consultant to top-performing contractors and visionary home improvement CEOs. She helps leaders unlock their full potential by aligning mindset, culture, and systems. With a background in marketing, team development, and operational excellence, Briana has helped dozens of companies scale with clarity, purpose, and profit. She’s also a keynote speaker, creative strategist, and host of the Conscious Creator podcast. She has other business such as remodeler tool box, Finish Line Strategies, and Within Me. When she’s not coaching or consulting, she’s walking on the beach, creating children's books, learning new skills or dancing barefoot in her kitchen cooking.
MY MISSION
In Service of Helping You Succeed
At Altruistic Advisory, my mission is to help you cultivate positive thoughts and beliefs that spark intentional and innovative action. I wholeheartedly believe in the power of optimism to transform lives and organizations—from the inside out. By nurturing a mindset rooted in possibility, I support you in creating meaningful change that aligns with your values and goals. Through honest reflection, thoughtful strategy, and compassionate accountability, I’m here to guide you toward progress that feels personal, grounded, and lasting.
Grow Your Vision
Show. See. Hear. Touch
Problem. Challenge. Solutions. Opportunity
We Can Do That.
My CORE VALUES
Altruism:At the heart of everything I do is a genuine commitment to serve others with care and intention. I believe in contributing selflessly to the well-being of individuals and the greater good. Through this lens of altruism, my work is about making a meaningful, positive impact—one person, one conversation, one action at a time.
Positive Mindset & Belief Systems: I believe in the transformative power of positive thinking and intentional belief systems. When we choose optimism, we open the door to growth, resilience, and meaningful progress. My work is grounded in helping you cultivate a mindset that supports your goals and empowers you to contribute fully—in your work, your relationships, and your wider world.
Lead with Vulnerability and Innovation: I believe true growth begins with the courage to be vulnerable. By leading with openness and curiosity, I create space for bold ideas and fresh perspectives to emerge. Innovation doesn’t come from having all the answers—it comes from being willing to explore, take risks, and lead with heart. This approach shapes how I show up, support others, and guide meaningful change.
Be Impeccable with Your Words: Our commitment to impeccable communication reflects our dedication to clarity, responsibility, and integrity, ensuring that our words inspire trust, understanding, and positive outcomes.
Self-Awareness & Authenticity: Recognizing the value of self-awareness, we believe in understanding our strengths, weaknesses, and emotions. Through this self-awareness, we foster collaboration, personal growth, and empathy.
Prioritization: We also prioritize authenticity, leading with transparency, enthusiasm, integrity, and honesty. By encouraging open communication and building relationships based on trust and mutual respect, we create a culture of genuine connections.
MY INSPIRATION
SIMON SINEK: "WHY"
In this captivating talk, Sinek introduces the concept of the Golden Circle, urging us to delve deep into the core of our beliefs and values. By understanding the "why" behind our endeavors, we can communicate from the inside out and attract like-minded individuals who share our passion and purpose.
Through captivating examples and powerful anecdotes, Sinek demonstrates the profound impact of leading with authenticity and focusing on the why rather than just the what. Learn how to engage the hearts, guts, and souls of others, fostering trust, loyalty, and meaningful connections.
BRENE BROWN: VULNERABILITY (From Houston)
In this captivating video, Brene Brown takes us on a journey to explore the transformative power of vulnerability. Her profound insights and heartfelt storytelling remind us that vulnerability is not a weakness, but a courageous act that leads to authenticity, connection, and personal growth.
Watch this inspiring video to embark on a path of self-discovery and unlock the limitless possibilities that lie within embracing vulnerability. As we shed our masks and step into our vulnerability, we pave the way for innovation, creativity, and meaningful change in our lives and organizations.
ATOMIC HABITS JAMES CLEAR:
Embark on a transformative journey of professional growth as you dive into the profound insights of Atomic Habits by James Clear. This enlightening video reveals the secrets to achieving consistent 1% daily improvement through small, deliberate habits. Discover the profound impact of noticing, liking, doing, and wanting as you learn to implement new habits effectively.
My Method
I take a comprehensive approach to simplify how you understand your customer data—helping you quickly spot what’s working, optimize resources on underperforming areas, and focus on your most valuable customers. By gaining a deep insight into your customers’ buying cycles and behaviors—from both marketing and sales perspectives—I support you in attracting more clients and improving retention.
Transparency is key to everything I do. I strive to create a seamless connection between your marketing and sales efforts, providing clear metrics that reveal the levers you can pull to drive revenue growth and operational efficiency. With my guidance, your revenue process becomes clear and actionable, empowering you to make informed decisions that influence outcomes.
Sustainable growth and efficiency don’t happen by chance. When you partner with me at Altruistic Advisory, you get a tailored roadmap packed with the tools, strategies, and knowledge you need to navigate the ever-changing business landscape with confidence.
Let’s unlock your company’s full potential, maximize performance, and cultivate lasting success together. Meaningful growth and long-term value are within reach—I’m here to help you get there.