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Companies that enjoy enduring success have a core purpose and core values that remain fixed while their strategies and practices endlessly adapt to a changing world. The rare ability to balance continuity and change requires a consciously practiced discipline(s) closely linked to the ability to develop a vision. Vision provides guidance about what to preserve and what to change.
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In this essential HBR article, Building Your Company’s Vision, authors Jim Collins and Jerry I. Porras discuss a prescriptive framework that adds clarity and rigor to the vague and fuzzy vision concepts at large today.
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